Male cosmetics account for a lowly 1.6% of the $71bn global cosmetics market, but analysts expect this to grow significantly over the next 5 years: Euromonitor forecasts a growth of 24% to $5bn.

Vegan beauty is now well-and-truly entrenched in mainstream channels, with larger brands and retailers recognising the importance of this trend.

Science and beauty are intrinsically linked, with the latter comprising an industry which employs hundreds of thousands of scientists globally.

Indie beauty brands have been a key driver of growth in both the US and UK markets in recent years.

The younger consumer is changing, and beauty marketing with it.

Traditionally dominated by chemists and department stores, the beauty retail landscape is changing dramatically, putting pressure on the biggest high-street players.

In the beauty industry a lot of media attention is focussed on premium brands such as Charlotte Tilbury, Hourglass and Bobbi Brown. But it is in the mass channel where consumers are spending most of their money – just under 90% of UK volume is spent here, according to Euromonitor.

The beauty and wellness industries have been booming in recent years, resulting in an increased interest in vitamins and supplements.