The market for low and no alcohol drinks has started to show real growth.Read More
We are pleased to announce the opening of our New York Office, serving the Americas.Read More
Our ninth example of a business focusing on its customers is online contact lens retailer Vision Direct.Read More
The emergence of branded healthy snacks over the last five years has been rapid, to say the least.Read More
Our seventh customer-centric brand is Decathlon, the world’s largest sporting goods retailer.Read More
Our sixth customer-centric brand is British luxury handbag brand DeMellier, seen on the likes of Beyoncé, the Duchess of Sussex and Fearne Cotton.Read More
We analyse retailer accounts to understand their financial health and sustainability.Read More
The Pragma team is pleased to announce its support of JZ International in its acquisition of Godrej Consumer Products UK Ltd.Read More
On day 3 of our evaluation of customer-focused brands, we look at Car & Away, Gatwick Airport’s park & rent scheme.
In the last two years there has been a step change in attitudes towards meat-eating. There are now 22 million flexitarians within the UK, and an increasing number of pescatarians.Read More
A recent study by the Outdoor Industry Association showed that 51% of outdoor consumers were women. And these consumers are clearly not just shopping for their significant others. In our work with outdoor retailers we have found that sales of women's clothing have outpaced overall sales in recent years.Read More
Pragma's research has revealed that a large proportion of customers in the outdoor market are not active outdoor participants.Read More
Outdoor footwear is thriving.
The European Outdoor Group recently reported a rise of 6.7% in 2017 outdoor product sales with the apparel, backpack and accessory categories all contributing healthily. But undoubtedly, footwear was the runaway performer, climbing 13.4% to a retail value of €3.7bn.