Webinar: Spending habits at the airport
Pragma and Benoy will be sharing the latest research and insights from the Global Pulse Passenger Survey on spending habits at the airport and its strategic implications during two webinars, and we'd be delighted if you’d attend.
Alex Avery, CEO of Pragma, together with Peter Farmer, Director of Aviation, of Benoy, the international firm of architects masterplanners and designers, will present the results and share their insights and experience from their work at many of the world's top airports.
We are offering a choice of times to enable people from across the world to attend: Thursday February 29th at 9am GMT and Thursday March 7th at 3pm GMT.
The webinar will cover:
What types of purchases passengers consider the most important and why
What passengers consider most important once in the departure lounge and why
How likely passengers will use pre-order and click and collect services
What type of F&B and retail products passengers are most likely to purchase and why
Reflections on the evolution of airport retail design – how to create engaging and authentic brand experiences
To register for February 29th at 9am simply click this link
To register for March 7th at 3pm simply click this link