Soul intent

Airports have long been viewed as merely functional spaces designed to facilitate the transfer of passengers between destinations. Yet, beyond their practical use, airports possess a captivating allure of culture, history, and identity, creating a unique sense of place.

Airports which showcase local and cultural elements can distinguish themselves and offer passengers a unique shopping experience. This strategy not only enriches the passengers' journey but also translates into tangible increases in demand and sales, proving beneficial for both consumers and retailers.

In recent years a shift in perspective has emerged, urging us to explore airports not just as points of departure and arrival but as cultural landscapes that shape our travel experiences. The concept of `sense of place' refers to the unique and distinctive atmosphere, ambience, and identity that an airport creates for travellers and visitors. It is the feeling or impression that individuals experience while inside an airport, influenced by various factors such as design, architecture, amenities, cultural influences, and local elements.

Architectural design
Architecture plays a significant role in shaping an airport's sense of place, as it influences the overall atmosphere, aesthetics, functionality, and the experience of travellers. Airport architecture goes beyond functional design: it has the power to shape the travellers' experiences, create a distinct sense of place, and leave a lasting impression of the airport and the region it represents.

Schiphol Airport in Amsterdam is a great example as its architectural design combines functionality and artistic expression, combining Dutch heritage with modern aesthetics. Its spacious, light-filled terminals and iconic layout create an open and accessible atmosphere (seen in the picture above).

Art and installations
Art and installations provide airports with a distinctive visual identity that sets them apart from other airports. Unique and eye-catching artworks become landmarks and symbols that travellers associate with a specific airport. This uniqueness contributes to the sense of place, making the airport a memorable and recognisable destination.

In 2021 Tokyo Haneda airport hosted an exhibition called `Culture Gate to Japan' which encompassed Japanese architectural design, art installations and diverse culinary experiences. This was aimed at immersing travellers in Japan's rich culture and heritage from the moment they arrive, providing an engaging and anticipatory introduction to the country.

Cultural and local influences
Cultural and local influences can create a welcoming and hospitable atmosphere in an airport. Visitors often appreciate the opportunity to experience elements of the local culture, making them feel more comfortable and at ease during their journey.

Copenhagen Airport features an array of shops and boutiques that showcase Danish and Scandinavian brands. Travellers can find a range of products, from fashion and accessories to design and home goods, reflecting the region's design and craftsmanship.


Airports are becoming ever more globalised, whilst the passenger continues to seek for new and local experiences, therefore the significance of establishing a strong sense of place within an airport continues to grow as a trend. Creating a sense of place not only serves as the initial and final impression a passenger forms of a destination, but also creates a new reason for the passenger to experience, enjoy and purchase within the airport.

Jess Weekes