Pragma interviewed in Fortune Magazine

Chris van Rÿswÿck, MD of Pragma, is interviewed in Fortune on WH Smith’s travel retail offer.

“Nowadays, people have Netflix, Spotify, and any number of other distractions that can steer them away from the main commercial spaces in airports,” noted van Rÿswÿck. “Retailers will need to make airport retail more of an experience if they want to win passengers’ attention.”

Read the article HERE