Pragma's top 10 tips for jewellery retailers


With Millennials set to be the highest-spending generation globally from 2020 and Gen Z already making up 35% of the world population, it is no surprise that building relationships with these demographic groups is front of mind for jewellery retailers.

Capturing the attention of these consumers, their share of wallet, and continued loyalty in today’s experience economy will require a strong understanding of their needs, views, and values.

At Pragma we work with many of the UK’s leading retailers, including jewellers, many of whom are targeting younger customers.

Here we share our top ten tips to inspire meaningful relationships between brands, millennial’s (age 21 - 39), and Generation Z (age 0 - 20)..

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