Mumbai International Airport - Retail Masterplanning
About the brand
Chhatrapati Shivaji International Airport is the primary international airport in Mumbai, India. It is the second busiest airport in the country, and was ranked 48th busiest airport in the world in 2013.
Pragma was asked to assist MIAL in the development of the optimum commercial mix for the new Terminal 2 in order to maximise revenues and passenger satisfaction.
WHAT WE DID
- Developed a full commercial revenue model for the international and domestic retail
- Determined the category level growth strategy and forecasts for a 10 year period
- Determined the optimum category mix, space allocation and configuration, and quantified the revenue impact
- Developed the optimum positioning strategy
Pragma’s input provided analytics for the overall business plan for the terminal, and assisted the commercial team in determining the most suitable commercial mix for the requirements of passengers.