Sushi Shop Greater London Location Strategy
About the brand
Sushi Shop was originally founded in France, where it now has over 80 locations, and has extended into other countries including the US, Italy, Luxembourg, Belgium, Spain and the Middle East. In 2015 Pragma worked with Sushi Shop to provide a detailed analysis of the potential for expansion in London
Provide research to establish how many shops London can support
Identify where these shops should best be established.
WHAT WE DID
Pragma met with Sushi Shop’s team in France to discuss the main drivers of business for Sushi Shop both generally and specifically in London
A matrix of the key information required for Sushi Shop to understand each London location was agreed and populated
Using the key characteristics of the Old Brompton Road branch, Pragma compared performance with branches in Paris stores to establish an ‘optimal’ trading template and understand Sushi Shop’s local market share
A long list of Inner/Outer London target locations was devised and refined on the basis of market share based turnover estimates
Pragma supplied key data as spreadsheet plus an interactive map to allow easy access
Pragma submitted a list of recommendations based on the above intelligence. This list is underpinning Sushi Shop’s selection of new branch locations across Greater London.
Currently the brand has 3 sites in London