Plus Size Clothing Market
The plus size clothing market is fast developing, outperforming general fashion and forecasting strong ongoing growth.
Within this, the pace of growth of plus size menswear is forecast to exceed that of womenswear. Buoyed by demand from ever-increasing Western body dimensions, alongside a strong undercurrent of heightened body confidence, operators are waking up to the fact that the best sales are achieved from ranges which cater to all shapes and sizes.
In Pragma’s latest white paper we interview two leading industry experts: Anna Scholz, founder of her own successful global designer plus size fashion label, and ASOS Design Director, Vanessa Spence. We also examine the market metrics defining this space and highlight a selection of retail ‘ones-to-watch’ who are bringing an exciting new spin to this sector.
We hope you find our latest white paper an enjoyable and informative read.