Posts in The Pragmatist
Mass factor

In the beauty industry a lot of media attention is focussed on premium brands such as Charlotte Tilbury, Hourglass and Bobbi Brown. But it is in the mass channel where consumers are spending most of their money – just under 90% of UK volume is spent here, according to Euromonitor.

Read More
What women want

A recent study by the Outdoor Industry Association showed that 51% of outdoor consumers were women. And these consumers are clearly not just shopping for their significant others. In our work with outdoor retailers we have found that sales of women's clothing have outpaced overall sales in recent years.

Read More
Get on the good foot

Outdoor footwear is thriving.

The European Outdoor Group recently reported a rise of 6.7% in 2017 outdoor product sales with the apparel, backpack and accessory categories all contributing healthily. But undoubtedly, footwear was the runaway performer, climbing 13.4% to a retail value of €3.7bn.


Read More