A recent study by the Outdoor Industry Association showed that 51% of outdoor consumers were women. And these consumers are clearly not just shopping for their significant others. In our work with outdoor retailers we have found that sales of women's clothing have outpaced overall sales in recent years.Read More
Pragma's research has revealed that a large proportion of customers in the outdoor market are not active outdoor participants.Read More
Outdoor footwear is thriving.
The European Outdoor Group recently reported a rise of 6.7% in 2017 outdoor product sales with the apparel, backpack and accessory categories all contributing healthily. But undoubtedly, footwear was the runaway performer, climbing 13.4% to a retail value of €3.7bn.
The strong appeal of outdoor activities among millennials is creating significant opportunities for retailers and brands.
The Pragma team is delighted to announce that we supported leading UK mid-market private equity house Inflexion in its acquisition of a minority stake in Mountain Warehouse.Read More
Wearable tech has skyrocketed in the last two years, but we are now witnessing a new explosion of activity in this space.Read More
The UK outdoor market comprises a diverse array of brands, all competing for prominence. A handful operate their own mono-brand stores; others opt for flagship sites or none at all.Read More
Zipline London recently opened the world’s fastest city zipline on London’s Southbank,Read More
Pragma has worked on many projects in the outdoor sector over the last few years: for brands, retailers and investors, giving us a unique insight into the market. For this reason we have chosen this sector to be the first of our new bi-monthly sector insights.Read More