A recent study by the Outdoor Industry Association showed that 51% of outdoor consumers were women. And these consumers are clearly not just shopping for their significant others. In our work with outdoor retailers we have found that sales of women's clothing have outpaced overall sales in recent years.Read More
Pragma's research has revealed that a large proportion of customers in the outdoor market are not active outdoor participants.Read More
Outdoor footwear is thriving.
The European Outdoor Group recently reported a rise of 6.7% in 2017 outdoor product sales with the apparel, backpack and accessory categories all contributing healthily. But undoubtedly, footwear was the runaway performer, climbing 13.4% to a retail value of €3.7bn.
The strong appeal of outdoor activities among millennials is creating significant opportunities for retailers and brands.