Our ninth example of outstanding customer experience
Our ninth example of a business focusing on its customers is online contact lens retailer Vision Direct Visiting a high street optician was, for many years, the only way to obtain contact lenses.
Vision Direct was founded with the customer-focused aim of easing this process, which can be difficult to fit into busy and demanding lifestyles. Customer experience for an online business is highly dependent on fulfilment; Vision Direct’s next day delivery service is available seven days a week with a late 9pm cut off and is free for orders over £49. Timely reminders to order more lenses and a 24/7 customer care team also win plaudits from customers. We love the way that customer-centricity feels deeply ingrained into Vision Direct; a proposition built on solving a problem for a customer and customer service and fulfilment operations tailored to their needs. The bag of sweets sent out with orders helps too!