The outdoor market is one to watch. Driven by an increase in outdoor activities like cycling and walking and growing numbers of older people, the UK now has the second largest outdoor market within Europe, with future growth very likely.
Pragma has worked on many projects in the outdoor sector over the last few years: for brands, retailers and investors, giving us a unique insight into the market.
For this reason we have chosen this sector to be the first of our new bi-monthly sector insights.
We have combined our unique insight and analysis and combined it with key industry data and an exclusive interview with Mark Neale, the CEO of Mountain Warehouse.
In our free report you will also find insight and opinion, including market sizing and participation numbers, profiles of the key players, case studies, plus key data on the leading brands and retailers.