Designing and delivering great customer experience


Pragma has developed a unique approach to designing and delivering great customer experience (“CX”), and what it means to put the customer truly at the heart of your organisation.

We recently hosted a webinar on this topic which you can view above. The webinar was run by Ralph Fernando and Jacob Gascoine-Becker of Pragma, who discussed:

  • A new framework for ensuring alignment, balance and consistency in the design and delivery of CX

  • How to tell if you have a problem (or opportunity)

  • The benefits of great customer experience for your organisation

  • What we can learn from others in pursuit of great CX

We also have a white paper on this topic which outlines our approach and provides examples of customer-driven organisations. Simply enter your name and email address to access the white paper.

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