Tocumen International Airport, Panama - Retail Master Plan Commercial Analysis-
About the brand
Tocumen International Airport is currently the busiest airport in Central America, acting as a transfer hub for North- and South American cities. It reached a total of 13.4 million passengers in 2015 and has strong forecast growth. To accommodate the expected demand, a second terminal is currently under construction, due to open in late 2017.
Tocumen International Airport is constructing a second terminal with the aim to double passenger capacity by 2018. Pragma was tasked with planning the commercial layout for Terminal 2 and, following its opening, optimising the Terminal 1 commercial offer.
WHAT WE DID
Evaluated airport users’ commercial needs and requirements by designing a custom survey for both airside and landside users of the airport
Reviewed the existing commercial offer at the current terminal, in terms of key performance metrics, benchmarking against similar airports, as well as carrying out a qualitative physical assessment
Proposed short- and medium-term ‘quick wins’ that could help increase commercial revenue, and enhance passenger perceptions of the airport
Created financial forecasts for both terminals
Identified the space requirements for duty free, specialty retail, and F&B by building a bespoke space supportable model for each terminal
Optimised the commercial layout and mix of Terminal 1, taking into consideration the reduced passenger numbers and altered passenger flows
Evaluated design plans for both terminals, considering the passenger flows, operational requirements, and retail adjacencies, and identified areas for improvement to aid the passenger experience and increase revenue
Created the retail master plan for Terminal 2, including the retail mix, zoning, and layout of unitsManager
Pragma created a retail master plan for the airport as a whole, allowing the airport to understand both current and future space requirements, as well as how to adapt the commercial layout to drive the best financial return and passenger experience.