Rhubarb - Proposition review and site evaluation
About the brand
Rhubarb was established in 1996 and has grown to become a bespoke international food and drink group catering for events, venues and contracts, as well as a portfolio of stand-alone restaurants, cafes and bars.
Over the course of Rhubarb’s expansion, the company has required an objective evaluation of its new propositions and potential sites. Pragma has worked on evaluating Sky Garden in the Walkie Talkie building and Pilot’s Bar in Heathrow, to provide reassurance of feasibility and recommendations for successful execution of the proposition.
What we did
Pragma has used catchment analysis, trading data analysis, consumer research and a programme of detailed audits to the site and vicinity to:
Model revenue potential and feasibility
Evaluate the suitability of the new concept to the target audience
Assess the competitive landscape
Provide recommendations for competitive advantage and improvements to the proposition
Both concepts opened successfully, with tweaks to the proposition made following Pragma’s recommendations. Rhubarb is now developing a new high-profile proposition which Pragma evaluated, and which is set to open in London in 2017.