Moores - Strategic Framework
About the brand
Founded in 1947, Moores manufactures furniture supplied into the new build and affordable housing sector, as well as to builders’ merchants and large DIY stores, through a number of retail brands.
Following peak trading in 2007, Moores has faced challenging trading conditions in recent years, in part due to the global financial crisis and a subsequent decline in the number of new homes built in the UK.
WHAT WE DID
- A detailed assessment of the contract market and customers for kitchen, bathroom and bedroom furniture
- An independent review of the existing business model, and an evaluation of the strategic options available to the business
- Facilitation of a series of collaborative workshops with senior management, providing support and challenging existing views as appropriate, to help develop and refine the Moores’ future strategy
This work supported the development of a clear strategy for Moores, forming the basis of the three year plan for the business. Within 6 months the business had changed direction and was on a strong recovery trajectory.