Moores - Strategic Framework


About the brand

Founded in 1947, Moores manufactures furniture supplied into the new build and affordable housing sector, as well as to builders’ merchants and large DIY stores, through a number of retail brands.

Moores Kitchen Set.jpg

The Challenge/Task

Following peak trading in 2007, Moores has faced challenging trading conditions in recent years, in part due to the global financial crisis and a subsequent decline in the number of new homes built in the UK.


  • A detailed assessment of the contract market and customers for kitchen, bathroom and bedroom furniture
  • An independent review of the existing business model, and an evaluation of the strategic options available to the business
  • Facilitation of a series of collaborative workshops with senior management, providing support and challenging existing views as appropriate, to help develop and refine the Moores’ future strategy
Pragma were a great fit with our business and worked extremely well with our management team. They presented us with a clear, insightful strategy using a robust methodology. I would recommend them to anyone.
— Chief Executive Officer, Moores

The Result

This work supported the development of a clear strategy for Moores, forming the basis of the three year plan for the business. Within 6 months the business had changed direction and was on a strong recovery trajectory.