Hollywood Bowl Group – IPO Support


About the brand

Hollywood Bowl Group is the UK’s largest ten-pin bowling operator, with a portfolio of 55 centres operating across the UK under the ‘Hollywood Bowl’, ‘AMF’ and ‘Bowlplex’ brands. The group generated revenues of £107m in 2016.

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The Challenge/Task

Hollywood Bowl Group asked Pragma to provide a commercial work programme in support of the planned IPO of its business in 2016.


Our work programme comprised the following four workstreams:

  • Market and competitor analysis
  • Consumer overview
  • Business performance review
  • Site roll out and refurbishment opportunity validation

The output of the study provided a clear understanding of the market, the competitive context, customer behaviour and attitudes, and Hollywood Bowl Group’s performance and plans for future growth. Pragma tailored this output to fit the format of the IPO prospectus.

The Result

In September 2016, Electra Partners completed the £266m initial public offering of its portfolio company Hollywood Bowl Group, the UK’s largest ten-pin bowling operator.