énergie Fitness - Commercial Due Diligence
About the brand
énergie Fitness is the leading UK low-cost gym franchise business with over 100 sites across the UK & Ireland, with a focus on integrity, innovation, accountability and fun creating an environment and level of customer service unmatched by competing gyms.
Understand the drivers of performance for énergie Fitness, based on detailed analysis of performance to date
Determine the extent to which performance could be related to location attributes regarding catchment, competition and customer
Apply the gained understanding to the UK market, to determine the headroom for expansion
WHAT WE DID
Undertook detailed analysis of existing location performance, including assessment of the impact on performance of year of opening, size, format and location
Reviewed existing and lapsed member data to determine demographic profile of users and drive-time catchments
Evaluated the degree to which other gyms competed with énergie Fitness and modelled the impact on their existing estate
Determine a set of success criteria that universally applied to the existing estate
Assessed the UK market to quantify the number of locations which met the success criteria for a successful énergie Fitness location
On the basis of our analysis, Bridges Fund Management felt confident in their investment into énergie Fitness, facilitating expansion into more under-served areas and strengthen its member proposition.