AOE Technology - Commercial Due Diligence


About the brand

AOE is a leading global technology service provider and consultancy which helps multi-retailer venues such as airports to seamlessly fuse offline and online experience into one full-featured suite of software applications and services.


The Challenge/Task

Pragma Consulting was tasked with reviewing the market opportunity for AOE GmbH, a leading open source omni-channel solution provider. Specifically, Pragma was asked to respond with a proposed approach to deliver an understanding of the trends of airport operators investing in technology solutions to provide customer-facing services.

What we did

  • Carried out a detailed review of the current state of technology-based customer services provided by airports

  • Identified the extent to which airports are looking to expand their technology offer and qualify the key challenges and criteria to implementation

  • Reviewed consumer behaviour toward technology in airports and the existing competition to AOE in providing this consumer facing technology

  • Evaluated the suitability of airports for implementing an ecommerce proposition

The Result

Our work helped the investment team understand the dynamics of the market for customer-facing technologies in airports and the market potential.  The outcome led to AOE securing a 13m EUR investment from private equity firm LEA that will accelerate the rollout of its software offering.