Acuitis UK Location Strategy


About the brand

Acuitis is a French optical company with over 40 stores operating in France, Switzerland and Luxembourg.  The company had identified a potential trading opportunity in the UK and sought insight into the most appropriate locations for prioritisation.

Acuitis UK Location Strategy

The Challenge/Task

  • Identify which UK towns and cities offer the strongest potential for expansion

  • Estimate the turnover which might be expected.


  • Field visit to Bordeaux to gain familiarisation of Acuitis product/proposition

  • Reviewed the UK hearing/optical market sizes by region and in total

  • Identified main market players, number of stores, average store size, total sales, sales density, market positioning

  • Provided insight on future hearing aid/optical market potential

  • Assessed population characteristics and spending power of potential  locations

  • Recommended priority locations

Key Outputs

  • Detailed research report
  • Fully operational desktop location model with dashboard allowing Acuitis to allocate weightings to selected factors and adjust target location rankings
  • Interactive development map displaying key data

The Result

Pragma delivered a combination of insight and useful location planning tools for Acuitis to review and adjust our thinking as the roll-out progresses.’.