Acuitis UK Location Strategy
About the brand
Acuitis is a French optical company with over 40 stores operating in France, Switzerland and Luxembourg. The company had identified a potential trading opportunity in the UK and sought insight into the most appropriate locations for prioritisation.
Identify which UK towns and cities offer the strongest potential for expansion
Estimate the turnover which might be expected.
WHAT WE DID
Field visit to Bordeaux to gain familiarisation of Acuitis product/proposition
Reviewed the UK hearing/optical market sizes by region and in total
Identified main market players, number of stores, average store size, total sales, sales density, market positioning
Provided insight on future hearing aid/optical market potential
Assessed population characteristics and spending power of potential locations
Recommended priority locations
- Detailed research report
- Fully operational desktop location model with dashboard allowing Acuitis to allocate weightings to selected factors and adjust target location rankings
- Interactive development map displaying key data
Pragma delivered a combination of insight and useful location planning tools for Acuitis to review and adjust our thinking as the roll-out progresses.’.