Richard Rose, Chief Executive, Whittard of Chelsea
"Pragma showed special insight within the retail environment and added a great deal of value to our business. In fact the cost of the research was more than repaid during the following weeks by following the specific suggestions made."

Doug McKenzie, Marketing Director, Kwik-Fit
"Our most recent work with Pragma has included an extensive usage and attitude study and brand development project. With Pragma's skill and expertise in these areas we are now using their insights to help shape our future plans."

Ken Lee, Group Marketing Director, Inchcape
"I have worked with Pragma over the past ten years across a number of businesses and have always been delighted by their level of insight around customers and brands. They have a unique style and never fail to add real value; I know that I will be working with them again in the future."

Marcus Long, Director of Customer Services, Network Rail
"Pragma’s key strength is being able to use the right techniques at the right time. By putting great effort into this initial understanding of the client’s need before going ahead with the work, there is an assurance that the outputs are going to be the right ones."

Christine Hicks, Finance Director, OLM Systems
"Faced with a very complex environment and changing market place, Pragma
grasped the essence of our challenges quickly and provided us with a clear
and concise plan for moving our business forward; their report making us
review our strategic plans, our change management programme and our daily
actions."

Chris Martin, Retail and Concessions Director, Bristol Airport
"I have worked closely with Pragma over the last 4 years and can rely on them to give me a detailed appreciation of my passengers and their needs by asking the right questions, and presenting the findings in a clear and easy to understand manner. They are always on time and on budget."

Bridgepoint Capital
"Pragma did exactly what we asked of them. They had an immediate understanding of the issues and provided insightful feedback ."

Clive Pettigrew , Chairman, East
"Pragma's in depth research was of great benefit in showing us the way forward."

T J Hughes
"Pragma helped us to understand our customers much better. Surprisingly good value."

Chris Hurley, Lloyds TSB Development Capital
"Pragma's unusual insight into customers and consumer markets comes from their detailed research and willingness to put the microdynamics of the business under review, which for retail investments is a must for us as investors."