Myla
Client: Myla
Reporting Level: Board
Task: Business evaluation and brand and market positioning study of the leading lingerie brand
What we did:
Reporting Level: Board
Task: Business evaluation and brand and market positioning study of the leading lingerie brand
What we did:
- Understand how the Myla brand is positioned in the marketplace
- Assess the viability of the brand proposition through store audits, key wholesale and concession account customer interviews
- Trading performance analysis alongside store expansion review
- Key stakeholder interviews and business plan review
- Evaluate the future growth potential for the Myla brand