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Connex (Vodafone) Case Study
Pragma devises and implements a training programme and retail strategy for Vodafone, Romania
Client:
Vodafone
Reporting level:
Marketing Director
Task:
To devises and implement a training programme and retail strategy for Vodafone, Romania
What we did:
Client:
Vodafone
Reporting level:
Marketing Director
Task:
To devises and implement a training programme and retail strategy for Vodafone, Romania
What we did:
- Devised a retail model, analysing external environment, retail strategy, staff, dealer channels, store layout and organisation and marketing mix
- Vodafone Romania implemented major retail and staff plans suggested by Pragma to improve their stores
- Stores were redeveloped and store numbers subsequently increased in Romania