Chessington World of Adventures Case Study
Client:
The Tussauds Group
Reporting level:
Board
Task:
Pragma were asked to conduct a retail review for The Tussauds Group including Warwick Castle, Madame Tussauds, Alton Towers, Thorpe Park and Chessington
What we did:
Following this review we advised on the retail strategy which included helping create the new Beanoland shop at Chessington - developing merchandise, store layout and working closely with designers to ensure the retail offer matched the customer profile.
The Tussauds Group
Reporting level:
Board
Task:
Pragma were asked to conduct a retail review for The Tussauds Group including Warwick Castle, Madame Tussauds, Alton Towers, Thorpe Park and Chessington
What we did:
- Qual and quant customer research
- Interviews with staff
- Trading analysis
- Store effectiveness reviews
Following this review we advised on the retail strategy which included helping create the new Beanoland shop at Chessington - developing merchandise, store layout and working closely with designers to ensure the retail offer matched the customer profile.