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Performance Improvement

Harveys

Pragma analysis leads to a better in-store experience for customers

Client:

Harveys

Reporting level:
Board/Marketing Director

Task:
To optimise the in-store experience for customers and generate higher conversions.

What we did:
  • Detailed sales analysis by product category and style
  • Competitive benchmarking of the store layout and environment
  • Customer qualitative and quantitative research in-store
Result:
Adoption of Pragma’s recommended retail concept which was more attuned to the target customer; improved in-store layout, presentation and communication; improved delivery and aftersales service; rationalisation of product range.

Contact

Patrick Woodall

Did you know?

Between 1832 and 1839 Scotsman Robert Anderson invented the first electric car.