Pragma analysis leads to a better in-store experience for customers

Client:
Harveys

Reporting level:
Board/Marketing Director

Task:
To optimise the in-store experience for customers and generate higher conversions.

What we did:

• Detailed sales analysis by product category and style
• Competitive benchmarking of the store layout and environment
• Customer qualitative and quantitative research in-store

Result:
Adoption of Pragma’s recommended retail concept which was more attuned to the target customer; improved in-store layout, presentation and communication; improved delivery and aftersales service; rationalisation of product range.