Increasing On-Board Passenger Spending
Client:
P&O Cruises
Reporting Level:
Main Board
Task:
P&O Cruises
Reporting Level:
Main Board
Task:
Pragma were asked to help P&O Cruises identify key opportunities for increasing on-board passenger spend.
What we did:
We conducted an extensive research and data mining/analysis programme.
Results:
Pragma identified short and long term solutions to increase passenger spend. Following strategic recommendations, Pragma were asked to advise P&O on their implementation programme.