Pragma supports TJ Hughes' store development and expansion programme

Client:
TJ Hughes

Reporting level:
Main Board

Task:
T J Hughes wished to understand the customer profile and usage of the stores in order to inform range development, marketing, and store concept investment decisions.

What we did:

• Undertook a major survey of customers, including focus groups and exit interviews
• Identified key revenue drivers and evaluated stores against these
• Highlighted key areas for improvement in store performance

Result:
T J Hughes incorporated our findings in their store development and expansion programme.