Pragma helps understand the difference in customer behaviour and attitudes

Client:
Pret A Manger

Reporting level:
Senior Management

Task:
Understand the difference in customer behaviour and attitudes between London and regional locations. Recommend appropriate adjustment to the stores and offers to ensure success in the regions.

What we did:

• Management interviews
• Customer exit interviews
• General population street interviews
• Customer focus groups
• Store observations

Result:
Our findings and recommendations have been incorporated in strategic growth plans. This has lead to further projects in which Pragma is reviewing new store formats.