Pragma assesses Brighthouse's opportunity for expansion

Client:
BrightHouse

Reporting level:
Chief Exec / PE Owners (Vision pe)

Task:
Assess the potential opportunity for expansion of BrightHouse’s unique business model into markets outside the UK.

What we did:

• Map the competitive marketplace
• Understand demographics and socio-economics of key locations
• Explore and test concept with potential consumers
• Identify key characteristics of potential target group
• Highlight any areas of threat or opportunity

Result:
BrightHouse accepted all of Pragma’s recommendations concerning this strategy, including significant requirements to change the offer in response to consumer insight.