Client:
The Body Shop

Reporting Level:
The Main Board

Task:
The Body Shop were facing increasing competition and needed to understand the competitive market and strength of The Body Shop brand.

What we did:

Pragma undertook a strategic review of the UK business including an extensive programme of consumer research (including visits to customer homes) and product testing to identify the strengths and weaknesses of the Body Shop brand and range.

Result:
The Body Shop were able to understand for the first time the nature of the competition they faced and the degree to which their customers were loyal.