• Management interviews as part of due diligence
• Major telephone survey of Kwik-Fit customers
• Focus groups of customers/non customers
• Mystery shopping – Kwik-Fit centres & competitors
• Internal workshops/agency briefs and presentations

• Kwik-Fit has re-established the brand by new TV campaigns
• The number of centres has been rationalised
• A new brand concept design is being introduced and results pilot-tested and researched

"Our most recent work with Pragma has included an extensive usage and attitude study and brand development project. With Pragma's skill and expertise in these areas we are now using their insights to help shape our future plans."

Doug McKenzie, Marketing Director, Kwik-Fit