Faith Shoes
Brand re-definition results in above market average trading
Client:
Faith Shoes
Reporting level:
Chief Exec / PE Owners (Bridgepoint)
Task:
Review customers, stores and trading to make recommendations for product ranging in the light of severe price deflation in the women's footwear market.
What we did:
Our recommendations re-defined the customer proposition and brand, and set out a clearly segmented range plan by product/customer type. This has been adopted and the store as a result is continuing to trade above market averages.
Client:
Faith Shoes
Reporting level:
Chief Exec / PE Owners (Bridgepoint)
Task:
Review customers, stores and trading to make recommendations for product ranging in the light of severe price deflation in the women's footwear market.
What we did:
- Market and trading analysis
- Staff workshops
- Customer and non-customer qualitative and quantitative research
Our recommendations re-defined the customer proposition and brand, and set out a clearly segmented range plan by product/customer type. This has been adopted and the store as a result is continuing to trade above market averages.