Pragma segment customer base to inform brand strategy

Client:
Cotswold Outdoor

Reporting level:      
Marketing Director

Task:     
To help Cotswold to develop a clear brand strategy across its marketing channels.

What we did:
Detailed research and analyis to understand current Cotswold customer segments and multi-channel behaviour patterns.

Result:
Following Pragma's work, Cotswold Outdoor developed their window and advertising programme to better appeal to customers.

"Absolutely brilliant insight which will be critical for future marketing, operational and buying plans."

Vicki Owen, Marketing Director, Cotswold Outdoors