Multi Channel Strategy
The retail world is changing rapidly. As compared to 10 or even 5
years ago, shoppers now expect retailers to have transactional websites.
Nowadays, retailers also need to consider the impact of m-commerce
(shopping via mobile technology), in-store kiosks, click-and-collect,
social media and so on.
Customer behaviour is changing fast and retailers need to stay ahead of shopper expectations.
Pragma's approach to Multi-channel strategy is to assist our clients understand the interplay between e-commerce and store shopping in order to take advantage of every opportunity. We believe that Multi-channel is not just about the hard sell, but also improving shopping convenience, and hence overall customer experience.
We are pleased to announce that in Summer 2011 Pragma will launch its inaugural Multi-Channel Effectiveness Study. This will be centred on our unique Webfx tool, which provides a detailed analysis of the multi-channel experience from the customer perspective. This study will enable a deeper understanding of your multi-channel customer and how they interact with your brand across all channel elements - shops, website, mobile phone, catalogue etc, and recommendations for improvement.
"Pragma provided us with a very insighful and thorough customer segmentation study which has impacted all areas of our business. I was very impressed by Pragma's professionalism and ability to deliver us actionable research and advice. Delivering a huge project with tight deadlines Pragma constantly challenged us and were a pleasure to work with."
Marketing Director, Pets at Home
Customer behaviour is changing fast and retailers need to stay ahead of shopper expectations.
Pragma's approach to Multi-channel strategy is to assist our clients understand the interplay between e-commerce and store shopping in order to take advantage of every opportunity. We believe that Multi-channel is not just about the hard sell, but also improving shopping convenience, and hence overall customer experience.
We are pleased to announce that in Summer 2011 Pragma will launch its inaugural Multi-Channel Effectiveness Study. This will be centred on our unique Webfx tool, which provides a detailed analysis of the multi-channel experience from the customer perspective. This study will enable a deeper understanding of your multi-channel customer and how they interact with your brand across all channel elements - shops, website, mobile phone, catalogue etc, and recommendations for improvement.
"Pragma provided us with a very insighful and thorough customer segmentation study which has impacted all areas of our business. I was very impressed by Pragma's professionalism and ability to deliver us actionable research and advice. Delivering a huge project with tight deadlines Pragma constantly challenged us and were a pleasure to work with."
Marketing Director, Pets at Home