We provide insight and solutions to retailers to help them improve sales and profits. Our retail team brings a wealth of both industry and consulting experience to each project that offers our clients a mix of strategic and practical advice. Our teams work in a variety of different situations from investigating issues around maximizing e-commerce potential, store portfolio performance, brand investigations or range planning.

Pragma's approach is based on high quality in-depth market and consumer research, detailed trading and competitor analysis, as well as the detailed analysis of operational metrics based on 20 years front-line experience.

Services:

• Channel Strategy
• Customer and Market Insight
• Original Customer Research
• Store Portfolio Management - Location and Profitability
• Financial Modelling and Forecasting
• Business Planning
• Brand Evaluation and Development
• Operational Benchmarking and Effectiveness
• Product Evaluation and Range Planning
• Staff Optimization Modeling
• Marketing Strategy

"Pragma's in depth research was of great benefit in showing us the way forward."

Clive Pettigrew , Chairman, East

"I have worked with Pragma over the past ten years across a number of businesses and have always been delighted by their level of insight around customers and brands. They have a unique style and never fail to add real value; I know that I will be working with them again in the future."

Ken Lee, Group Marketing Director, Inchcape