Pragma's Retail Strategy & Operations Division is dedicated to helping our clients achieve enduring profitable growth.

Our Strategy Team brings a wealth of industry and consulting experience to each project, offering a blend of strategic and practical advice. We work in a variety of different situations from investigating issues around maximizing e-commerce potential, store portfolio performance, shopper insight, brand investigations and location planning.

We partner with all types of retailers - from small, niche operators to some of the biggest names in the country; from high street fashion retailers and supermarkets to restaurants and food service companies.

Whoever the client, our philosophy remains the same - to deliver great customer insight from analysis of what your shoppers are thinking and behaving, and allying this to our unique understanding of how retail businesses operate.

Pragma's products cover four key retail areas:

Shopper and Brand strategy: insight into your customers' key needs, and assessing the competitiveness of your retail brand

Operational strategy: maximising the potential of your stores

Multi-channel strategy: setting up and running an effective multi-channel strategy

Store Portfolio Optimisation strategy: Pragma's bespoke location planning services

"Pragma's work was excellent. They gave us a comprehensive insight into our customer and provided a framework on how to plan for our future fashion range. The Pragma team worked really well together and offered seamless communication - with passion and enthusiasm for the project demonstrated across the team.”

Head of Marketing, Cath Kidston

"Pragma provided us with very insightful and thorough customer segmentation which has impacted all areas of our business. I was very impressed by Pragma's professionalism and ability to deliver us actionable research and advice. Delivering a huge project with tight deadlines Pragma constantly challenged us and were a pleasure to work with."

Marketing Director, Pets at Home