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Post-Acquisition Strategy

Poundland Case Study

Pragma's strategy informs Poundland's development and expansion plans

Client:
Poundland

Reporting level:
CEO/Board

Task:
  • Various projects to understand customer segmentation and behaviour, and how to increase visit frequency and spend per visit
  • Website development
What we did:
  • Director interviews
  • In-store customer and non-customer focus groups
  • Customer exit and local area visitor interviews
  • Staff and customer brand workshops
  • Interviews with key suppliers
Result:
Our findings are informing store layout and expansion plans, and helping shape brand communication programmes.

Post-Acquisition Strategy

Pragma works with clients following the sale process in a number of different ways to improve businesses going forward and to maximise the return on investment.

Read more about Post-Acquisition Strategy

Contact

Patrick Woodall

Did you know?

A survey of shoppers at Lakeside Shopping Centre found that the average 30-year-old woman in the UK owns 21 handbags and buys a new one every three months, adding up to 111 over the course of a lifetime.