Poundland Case Study
Pragma's strategy informs Poundland's development and expansion plans
Client:
Poundland
Reporting level:
CEO/Board
Task:
Our findings are informing store layout and expansion plans, and helping shape brand communication programmes.
Client:
Poundland
Reporting level:
CEO/Board
Task:
- Various projects to understand customer segmentation and behaviour, and how to increase visit frequency and spend per visit
- Website development
- Director interviews
- In-store customer and non-customer focus groups
- Customer exit and local area visitor interviews
- Staff and customer brand workshops
- Interviews with key suppliers
Our findings are informing store layout and expansion plans, and helping shape brand communication programmes.