Robert Dyas Case Study
Dyas repositioning leads to £61m sale
Client:
Robert Dyas
Reporting level:
Chairman / MD
Task:
To advise the new MBO team on Robert Dyas’s customer proposition, and how to increase customer traffic and spending.
What we did:
2001-2007
Result:
Client:
Robert Dyas
Reporting level:
Chairman / MD
Task:
To advise the new MBO team on Robert Dyas’s customer proposition, and how to increase customer traffic and spending.
What we did:
- Reviewed and audited Robert Dyas’s in-store offer vs. competition
- Conducted focus groups in store
- Conducted exit surveys of customers
- Developed detailed understanding of key strengths/weaknesses of Dyas’s offer
- Conducted annual tracking surveys
2001-2007
Result:
- The new management team successfully repositioned the business and improved its sales and profitability over a 3 year period
- Sold to Change Capital Partners in March 2004 for £61 million, an increase of 3 times the MBO team’s investment
- Ongoing relationship with current managment