Pragma's recommendations incorporated into Jane Norman's plans for growth

Client:
Jane Norman/Graphite

Reporting level:
CEO/Board

Task:
Commercial due diligence to understand Jane Norman’s customer base, motivation and competitive shopping – in the context of recent trading patterns.

What we did:

• Management interviews & workshops
• In-store customer research
• Customer exit interviews
• Trading data analysis and modelling over 2 years

When:      
May/Jun 2004

Result:
Our findings and recommendations are being incorporated in strategic growth plans for the next 2-3 years.