Pragma's business review results in substantial sales uplift

Client:
American Golf

Reporting level:
Board / PE Owners (LDC)

Task:       
In depth review of business to identify factors leading to  sales decline; recommend effective strategies to reverse the decline and restore revenue growth.

What we did:      

• Market analysis
• Qual and quant customer research
• Interviews with suppliers
• Trading analysis
• Store effectiveness reviews

Result:
Pragma’s recommendations focused on enhancing and communicating American Golf’s competitive advantages in product range, service, and brand.

After implementation of many of these, the stores saw a substantial sales uplift.