Omar Effendi Stores (Egypt)
Client:
IFC (International Finance Corporation, Washington, USA)
Reporting level:
IFC (International Finance Corporation, Washington, USA)
Reporting level:
Investment Committee
Task:
The privatised chain of 82 Omar Effendi stores in Egypt was acquired by a Saudi private investor. IFC were invited to support the store and brand re-generation programme with a total facility of some $40 million.
What we did:
- Site visits and management interviews
- Analysis of proposed business plan in light of our experience of Middle East consumers and markets.
Result:
IFC have funded the development and additionally taken an equity stake in the business.