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White Stuff Case Study
Client: A leading private equity firm
Reporting level:
Investment Committee
Task:
Understand concept, customer base and brand appeal of this niche retailer. Estimate growth / roll-out potential and likely performance in a downturn.
What we did:
Reporting level:
Investment Committee
Task:
Understand concept, customer base and brand appeal of this niche retailer. Estimate growth / roll-out potential and likely performance in a downturn.
What we did:
• Qualitative and quantitative customer research
• Store by store trading analysis
• Review of brand and marketing
Result:
Seller withdrew from the process