Task:

Stroy Depo is a home and buildings products chain in Russian provincial cities and the client wished us to assess it for potential acquisition

What we did:

Pragma worked with the key investors in the business to make recommendations on:

• DIY market potential in Russia
• Stroy Depo business model
• Key competitive threats
• Improving current operations
• Impacts on the investment case

Result:

The audit of the business allowed us to advise the client not to proceed with the acquisition but to adopt a watching brief