Smollensky's Case Study
Client:
Octopus
Reporting level:
Octopus
Reporting level:
Investment Committee
Task:
Understand Smollensky's positioning, brand strength and roll-out opportunities in the context of today's fast casual eating-out market
What we did:
Quantitative and qualitative research with diners; in-depth site audit and review; market trend analysis
Result:
Octopus backed incoming management team