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Commercial Due Diligence

Smollensky's Case Study

Client:
Octopus

Reporting level:

Investment Committee

Task:

Understand Smollensky's positioning, brand strength and roll-out opportunities in the context of today's fast casual eating-out market

What we did:

Quantitative and qualitative research with diners; in-depth site audit and review; market trend analysis

Result:

Octopus backed incoming management team


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The average adult dress size among British women is 16.