The Sanctuary Case Study
Pragma evaluation leads to £23 million acquisition
Client:
HgCapital
Reporting level:
Investment Committee
Task:
To undertake a detailed customer due diligence of the Sanctuary toiletries range
What we did:
HgCapital bought the Sanctuary toiletries range for £23 million
Client:
HgCapital
Reporting level:
Investment Committee
Task:
To undertake a detailed customer due diligence of the Sanctuary toiletries range
What we did:
- Extensive customer research and analysis
- Investigated market awareness of the brand and its competitors
- Audit of product range
- Evaluation of brand image
HgCapital bought the Sanctuary toiletries range for £23 million