Radley Case Study
Pragma helps Exponent Private Equity acquire Radley
Client: Exponent Private Equity
Location:
UK
Reporting level:
Investment Committee
Task:
Evaluate the brand strength and growth potential of this fast growing fashion accessory brand
What we did:
November 2007
Result:
Exponent successful in completing the deal to acquire the group for £130m against several other trade and private equity competitors.
Client: Exponent Private Equity
Location:
UK
Reporting level:
Investment Committee
Task:
Evaluate the brand strength and growth potential of this fast growing fashion accessory brand
What we did:
- Market survey of 1000 handbag buyers
- Qualitative research into the brand and its imagery
- Market research and trade interviews
November 2007
Result:
Exponent successful in completing the deal to acquire the group for £130m against several other trade and private equity competitors.