Pets at Home Case Study
Pragma provides Customer Due Diligence in support of proposed MBO of Pets at Home
Client
Bridgepoint Capital
Reporting level:
Investment Committee
Task:
To provide Customer Due Diligence in support of the proposed MBO of Pets at Home.
What we did:
July 2004
Result:
Bridgepoint became preferred bidders and were successful backers of the MBO team. Bid Value: £230m.
Client
Bridgepoint Capital
Reporting level:
Investment Committee
Task:
To provide Customer Due Diligence in support of the proposed MBO of Pets at Home.
What we did:
- Conducted some 500 customer exit surveys across a sample of 8 Pets at Home stores in a 3 week period
- Identified the core buying motivations, shopping dynamics, customer profiles, catchment parameters
- Advised on the potential to grow the business
July 2004
Result:
Bridgepoint became preferred bidders and were successful backers of the MBO team. Bid Value: £230m.