Pragma assessment of Musto underpins successful acquisition by Phoenix

Client:
Phoenix Equity Partners

Reporting level:
Investment Committee

Task:
To understand Musto’s strengths and growth potential in its three core markets of sailing, shooting and equestrian, as well as potential development of the casualwear side of the business.

What we did:

• Large-scale qualitative and quantitative research in each specialist market.
  
• Interview programme with stockists and industry experts.
  
• Assessment of point-of-sale presentation and brand strength
• Assessment of IM and sensitivity analysis on key projections

When:
May 2007

Result:
Underpinned Phoenix’s successful acquisition of a majority stake against multiple competitors.