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Commercial Due Diligence

Fat Face Case Study

Pragma evaluation leads to £360m Fat Face acquisition

Client:
Bridgepoint

Reporting level:
Investment Committee

Task:
To evaluate the brand and consumer proposition of Fat Face; assess sustainability of trading performance and scalability of concept.

What we did:
  • 2000 quantitative interviews, 10 focus group discussions across key target customer segments
  • Competitor review and price comparison audit
When:
March 2007

Result:
Bridgepoint successfully acquired Fat Face for £360m.

Commercial Due Diligence

Pragma provides commercial due diligence services to private equity firms, banks and other investors. Our commercial due diligence services evaluate the current performance and assesses the future potential of the investment.

This allows investors to make more informed decisions and reduce the risks of acquisition.

Read more about Commercial Due Diligence

Contact

Patrick Woodall

Did you know?

In 1889, an Italian tavern owner named Don Raffaele Esposito developed a pizza featuring tomatoes, mozzarella cheese and basil – ingredients bearing the colors of the Italian flag.

He named it the Margherita Pizza, after the Queen of Italy, Margherita Teresa Giovanni. Thus, modern-day tomato-and-cheese pizza was born.